https://conservativeus.com/heres-who-google-blamed-when-the-harris-campaign-was-caught-faking-and-editing-news-headlines-in-google-search-ads-for-favorable-reporting/
"Why it matters: It's a common practice in the commercial advertising world that doesn't violate Google's policies, but the ads mimic real news results from Search closely enough that they have news outlets caught off guard..."